Cookie Policy

Page version 1.1.0 · 3 October 2026

Cookies and browser storage

Cookies are small pieces of information stored by your browser. Similar storage, including local storage, can remember a choice without using a cookie. This policy explains their use on pma.uk.com, operated by Process Measurement & Analysis Limited.

Your analytics choice

Google Analytics 4 is optional. It is not loaded unless you choose Accept analytics. You can choose Reject analytics and still browse the website and make an enquiry.

Use Cookie settings to reopen the choice. If you previously accepted analytics on the page you are viewing, select Reject analytics and then reload the page. The site deletes analytics cookies it can access and does not load Google Analytics on subsequent pages while that rejection is stored. Changing your choice does not remove information already received by Google.

What is stored

• Analytics choice: PMA records your accept or reject choice in local storage under pma_ga4_consent_g_56sgkbvkh1_v1. This is used to remember your preference for up to 180 days. It is not an analytics identifier.
• Google Analytics cookies: after acceptance, cookies including _ga and _ga_56SGKBVKH1 help distinguish visits and sessions. Our configuration sets a lifetime of up to 180 days. A browser may shorten this period.
• Security and verification: Cloudflare can use security cookies, such as cf_clearance, when a security check requires them. Their presence and expiry depend on the check and service configuration. They support protection against automated abuse rather than optional Google Analytics.
• Language preferences: Weglot provides the language selector and translated pages. It can use browser storage to remember language choices. Clearing site data may reset these preferences.

What analytics records

Our Google Analytics configuration records page views, contact-link clicks and document-download clicks, together with technical and usage information. Page and download URLs are sent without query strings or fragments. Google signals and advertising personalisation are disabled in this configuration. Analytics identifiers are not described as anonymous information.

Cloudflare’s separate Web Analytics service measures website performance without using analytics cookies or local-storage identifiers. It is separate from the Google Analytics choice. Security and enquiry-form services may also process technical information without setting an analytics cookie.

Other services and external websites

Cloudflare Turnstile helps protect our enquiry forms. Pages may also contain content or links provided by other organisations. Opening an external website or using its content can involve that provider’s own storage and privacy practices. Our Privacy Policy explains the services involved in handling website and enquiry information.

Browser controls

Your browser settings let you inspect, block or delete cookies and site data. Deleting site data can clear your stored preferences, including a rejection of analytics, so the choice may be shown again. Blocking all storage may affect language selection and security checks. Private browsing does not prevent every type of technical information from being processed.

For further guidance, see the ICO’s explanation of cookies and Cloudflare’s cookie information.

Contact and updates

For questions about this policy, email [email protected] or call 01484 843 708. We update the wording when relevant website services or settings change.